Ketchup bottle will stay: Kraft Heinz confirms deal with Steelers for continued stadium presence
>> HERE IT IS. ONE OF THE BIGGEST, MORE LIKE ENORMOUS FROM UP CLOSE, RECOGNIZABLE SYMBOLS OF HEINZ FIELD. ONE OF THE KETCHUP BOTTLES FROM THE JUMBOTRON IS DOWN AND WHEN FANS HEARD THIS WAS HAPPENING, THEY RUSHED TO SEE IT ONE FINAL TIME. >> I THOUGHT THAT WAS KIND OF HISTORIC. I EXITED OF THE PARKWAY, CAME DOWN TO TAKE A LOOK AND THERE IT IS, LAYING ON THE GROUND. THE GIANT KETCHUP BOTTLE. CRIES ONE OF THE SYMBOLS STEELERS FANS WERE HOLDING ONTO, HOPING THE PARTNERSHIP STEELERS SAID THEY WERE KEEPING WITH HEINZ WOULD KEEP THE KETCHUP BOTTLES TWO. >> IT IS A PART OF HISTORY. THE KETCHUP BOTTLES. IT IS KIND OF SAD IT IS COMING DOWN. I AM GLAD WE GOT A PICTURE OF IT. WE CAME FROM NEW MEXICO JUST TO COME HERE BUT IT IS SAD. IT IS KIND OF OUT OF OUR HANDS. WE ARE STILL STEELERS FANS TO MATTER WHAT. HELLO EVERYBODY AND STEELER COUNTRY. >> THE ENTHUSIASM FOR THE TEAM HAS NOT WAVERED DESPITE THE LACK OF LOVE OR THE NEW NAME. >> I HOPE THIS WILL BE JUST AS GREAT A PLACE. AS LONG AS THE PRIDE IS STLL HERE AND AS LONG AS WE ARE STILL KICKING BUT AND BLEEDING BLACK AND GOLD, I THINK IT WILL BE ALL RIGHT. BUT IT IS DEFINITELY CHANGE AND I THINK WE ARE — WE ARE OBVIOUSLY KIND OF SALTY ABOUT IT. >> EACH AND EVERY SIGN AND SYMBOL OF HEINZ FIELD IS COMING DOWN TO BE REPLACED BY ACCRA
Steelers, Kraft Heinz reach deal for continued sponsorship at stadium
It’s Acrisure Stadium now, but the “Heinz Red Zone” will continue at Steelers games.
Updated: 6:54 PM EDT Jul 21, 2022
The Steelers have reached a verbal agreement with Kraft Heinz for continued sponsorship at the newly renamed Acrisure Stadium, the team confirmed Thursday.The deal comes as the last of the old Heinz Field signage is being removed from the stadium on Pittsburgh’s North Shore.Kraft Heinz told Pittsburgh’s Action News 4 that the deal includes the “Heinz Red Zone,” which is declared by announcers when the Steelers offense reaches the 20-yard line, as well as one of the two giant ketchup bottles that have been taken down from their perch atop the scoreboard.”Heinz will continue to be a major part of the stadium and Steelers experience,” Kraft Heinz spokesperson Lynsey Elve said in an email. “I can confirm there is an agreement and, not only is the Heinz Red Zone staying, but one of the iconic ketchup bottles will be featured at the stadium in a prominent location where visitors can get a photo. There are other important elements of the deal that will give fans the opportunity to experience our brands such as concessions, tunnel covers and more.”As far as the other ketchup bottle and additional Heinz memorabilia – we are planning to share and repurpose these items with the community in ways that will benefit Pittsburgh. We plan to unveil more details about this soon.”
The Steelers have reached a verbal agreement with Kraft Heinz for continued sponsorship at the newly renamed Acrisure Stadium, the team confirmed Thursday.
The deal comes as the last of the old Heinz Field signage is being removed from the stadium on Pittsburgh’s North Shore.
Kraft Heinz told Pittsburgh’s Action News 4 that the deal includes the “Heinz Red Zone,” which is declared by announcers when the Steelers offense reaches the 20-yard line, as well as one of the two giant ketchup bottles that have been taken down from their perch atop the scoreboard.
“Heinz will continue to be a major part of the stadium and Steelers experience,” Kraft Heinz spokesperson Lynsey Elve said in an email. “I can confirm there is an agreement and, not only is the Heinz Red Zone staying, but one of the iconic ketchup bottles will be featured at the stadium in a prominent location where visitors can get a photo. There are other important elements of the deal that will give fans the opportunity to experience our brands such as concessions, tunnel covers and more.
“As far as the other ketchup bottle and additional Heinz memorabilia – we are planning to share and repurpose these items with the community in ways that will benefit Pittsburgh. We plan to unveil more details about this soon.”
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