Mattel to launch SpaceX vehicles as new Matchbox toys and collectibles

SpaceX rockets and spacecraft will soon come with a new tag: Made by Mattel.

The global toy company has entered into a multi-year agreement with Elon Musk’s commercial spaceflight firm to create and market toys inspired by SpaceX’s launch vehicles (opens in new tab). The first products under the partnership will be released in 2023 as part of Mattel’s Matchbox line of die-cast cars, as well as through Mattel’s collaboration and direct-to-consumer platform, Mattel Creations.

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